Desktop Solutions for Marketers

Branded desktop applications provide ongoing value to the brand and the end user as opposed to being a one-time touch-point. BDAs leverage the client’s existing advertising and marketing campaigns to build a more persistent, flexible and interactive brand experience. In addition to core brand information, typical BDAs include entertainment, information, and/or utility oriented features that engage users in a direct relationship with the brand.

CRM

By continuing to run in the user’s system tray, and by alerting the user to new content and prompting them at appropriate moments a BDA is integrated into the user’s day and can be driven by the brand’s CRM system.

Branding

BDAs provide one the deepest and most engaging interactive brand experiences a consumer can have. The brand can manage all aspects of that relationship, and keep it going over a long duration by time-releasing new content.

Acquisition

By providing interactive fun ongoing content and useful features a BDA is perceived by the consumer as having real value, which can provide acquisition incentive. Built-in viral capabilities provide an additional measurable word-of-mouth acquisition channel.