Desktop Solutions for Content Publishers

There is increasing interest in banner-advertising-supported BDAs particularly among content publishers. As more marketing dollars move online, traditional and online publishers are looking to expand inventory as well as drive traffic to their sites. A BDA provides content publishers with a controlled display environment that can be updated with new functionality over time. An additional benefit is that verifiable audit usage reports can be provided.

Content Delivery

A BDA is the ideal tool to get your content onto your audiences desktop. Multiple channels enable multiple content to be managed ? new channels can be added and automatically updated to extant applications. An audit report can be generated for circulation auditing.

Advertising Supported

Banner advertising can be served into the desktop application. In-application behaviors and parameters can be used to enable ad targeting.