Branded Desktop Application (BDA) Technology Platform Features

Communicator functions keep users connected

• Broadcast content: one-to-many
• Personalized content: one-to-one
• Feedback: customer-to-marketer interactions
• Integrate automated feeds from any online data source: web services, CMS, RSS, etc.
• Integrated with existing authentication and registration services for complete personalization
• Controllable from JavaScript on web page

Rich media creates a deeper user experience

• Video: streaming and progressive download
• Full-screen video downloaded in background
• Stand-alone webcam windows
• Embedded and updating Flash™ content
• Updating photo galleries and screensavers

Desktop alerts increase eyeball time

• Themed alert message box slide-up
• Animated character or object actions
• Flashing icon in system tray
• Audible alerts
• Alert Triggers: new content received, on specific dates, event triggers

Embedded entertainment engages users

• ScreenMate™ windowless animated characters interact with the user
• ScreenMates react to external info feeds
• Games, puzzles, challenges
• Updating quizzes and trivia

Publishing tools establish a controlled user environment

• RSS and XML feeds displayed in branded environment
• Content downloading guarantees timely content delivery
• Subscription audit reporting establishes compliance
• Banner advertising can be targeted based on in-application behaviors

Embedded brand affinity tools let users display brand loyalty

• Interactive desktop wallpaper
• One-click install of branded AOL Instant Messenger™ buddy icons
• Updating branded screensavers
• Branded desktop themes with automated installation
• Automatic creation of desktop shortcuts

Community building with groupware functions

• Moderated photo sharing
• Chat for public or private groups
• Polling with public results
• Group web browsing
• Group planning tools
• Intra-group messaging

Viral mechanisms enable user-to-user endorsement

• Safe and signed Send-to-a-Friend
• One-click Send-to-a-Friend through AOL Instant Messenger™
• In-application animated ecards
• Game high scores and challenges

Practical utility functions create ongoing value for the user

• Local information: weather, surf, ski
• Calculator: finance, nutrition
• Personal calendar, contacts, alarms
• Map-based information plotting
• Shopping cart population
• Updating product catalogs