Clients and Examples - Pharmaceuticals

Branded desktop applications (BDAs) can help address several issues of particular concern to pharmaceutical marketers. By building a desktop application that helps the user manage treatment related health tasks a branded desktop application can also help the user maintain compliance with their prescription regimen. BDAs can also be used to provide symptom tracking, and in-depth product information.

	Tamiflu Desktop Flu Tracker 2.0 Zip-code-localized alerts and animated map of US flu threat elevation. Flu-level-specific desktop alerts Up-to-date flu level information Animated US flu map Educational animated desktop characters Flu prevention, treatment and product info Download process optimized for increased downloads Viral tools mechanisms include ecards and send-to-friend