Product BDA, Product Desktop Application, Product Widget - ThinkDesktop


DESKTOP MARKETING	SOLUTIONS	PLATFORM FEATURES	CLIENTS & EXAMPLES	ARTICLES

Clients and Examples - Packaged Goods

Increasingly packaged goods and retail marketers are looking for ways to not only acquire an audience, but to keep that audience engaged over a longer period of time. Because branded desktop applications have so much design flexibility one can be built for the brand that carries full brand messaging, including rich media, animated characters, message feeds and special functionality.

Hasbro Monkeybar TV

Hasbro is a richly textured multimedia desktop communicator that lets the user know when new things are happening on the Monkeybar TV site.

Anonymous permission enables COPPA-compliant messaging to young audience
Games, Videos, Comics, Wallpapers, Screensavers and Buddy Icon content channels
Click-through to view content in a browser window
Updating Feature of the Week, and Hot Pick
ThinkDesktop CMS dynamically adapts Hasbro Flash components

Scott Common Sense Community Calendar

The Scott Common Sense Community Calendar is a daily calendar of helpful household tips, with news, offers, and video which includes a substantial community component.

Daily Tips Calendar: New tips every day in a variety of categories
Submit a Tip: Click through to tip submission web page
Share a Tip: Share a tip with a friend directly from the application
Common Sense Community: Convenient access to all tips and news
Community Videos: Enter the contest, winning videos to be shown in the application
Special Offers and News: News and offers on Scott merchandise
Desktop Alerts: User receives alerts when new tips and news available

Cottonelle Puppy 3.0 – ScreenMate Communicator

Kimberley-Clark developed the Cottonelle Puppy ScreenMate Communicator to deliver branding and promotion in six different international markets. It is now in its third year of production.

The "Puppy Travel Log" records the puppy's notes as he travels across the country
A "Puppy Tracks Sweepstakes" is integrated into the application
The puppy interacts with the user and can perform tricks
New puppy tricks are updated over time
"Puppy Stuff" one-click installing screensavers, wallpapers and buddy icons
Slide up desktop alerts for new puppy tricks
Since November 2002 over two million Puppies have been downloaded

Dannon Carb Coaches ScreenMate

OTOlabs and Tribal DDB released the Dannon Carb Coaches to promote Dannon Light 'n Fit Carb Control, a low-carb creamy desert. The Carb Coaches features three coach characters who offer helpful diet and exercise advise, and an interactive carb counter application to help keep dietary goals on track.

Product features include:

3 Interactive characters, each with a distinct personality and specific dietary and exercise advise to offer
Interactive Carb Chart gives carbohydrate and fiber information for over 1000 foods and ingredients
Viral and safe Send-To-A-Friend functionality

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If you are an Agency, learn how partnering with OTOLabs and ThinkDesktop can bring BDA capabilities to your clients.

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