Clients and Examples
OTOlabs' ThinkDesktop branded desktop application development platform has been used by many Fortune 500 companies and major ad agencies to provide a deep user brand-experience as well as to maintain a relationship with the user over some period of time. The combination of depth and time allows BDAs to work very effectively for marketing products that are highly considered purchases, branding and awareness building, and medium and long term CRM.
Branded desktop applications (BDAs) deliver content directly to an application running on the user's desktop, with alerts prompting them to interact. Deploying and managing BDA content presents unique opportunities and challenges to those who wish to use this powerful channel to strengthen and deepen the relationship between a brand and its audience.
A branded desktop application is successful by persuading the user to download the application and then staying on the user's desktop until the desired conversion is achieved. In many cases a brand will have access to its own intrinsic content which appeals directly to their target audience. Other BDAs use content which appeals to their target demographic to generate borrowed interest in their marketing message. In all cases the goal of the content, whether embedded or updating, whether natural or borrowed interest is to keep that application on the users' desktop until the desired behavior or behaviors occur.
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